Providing an Unsurpassed Visual Impact with
Larger-Than-Life Digital Content in Times Square
This spectacular 25,000+ square-foot HD digital billboard spans the Broadway facade of the Marriott Marquis Hotel in the heart of New York City’s Times Square. The mammoth, football field-length Mitsubishi screen, the feature element of the renovation and expansion of retail space at the hotel, provides vibrant, crystal-clear images for unsurpassed visual impact.
Mitsubishi selected Diversified’s Digital Media Group (DMG) to design, furnish and install the content management and monitoring systems for the display as well as provide ongoing content management and support services.
The solution involved creating multiple display options, and has the capability to fill the entire screen with a single advertiser’s images; display pictures from multiple advertisers/tenants simultaneously; and support live events as needed.
The Diversified project team conducted a thorough evaluation and discovery of Mitsubishi’s proposal requests and requirements. Working in tandem with Diversified’s experts in digital signage, stadium LED, broadcast, content creation and managed services, the team developed and executed a robust, flexible solution to meet the client’s needs. Utilizing YCD multimedia software as the playback platform, this system also included interactive capabilities.
For the billboard’s first full-screen client, Google, Diversified supported bringing live interactive games to the display. The high-impact Vornado-Marriott LED display is a conceptually unified, customizable digital canvas for retail branding and advertising. Diversified’s fluid content management and monitoring system allows tne or more advertisers to promote brands on the largest single LCD screen in North America, a breathtaking focal point for the more than 300,000 pedestrians who pass through Times Square each day.