Microsoft – Best Buy Kiosks

Creating meaningful in-store experiences with custom digital signage solutions

Within eight Best Buy locations throughout Canada, Microsoft wanted to build an interactive customer experience for their kiosks through the use of digital signage. Creating a reliable Retail Digital Signage system that could automatically perform under multiple scenarios was key to maintaining a positive experience for both the potential customer and the store owner and staff.

With unparalleled expertise in retail digital signage, Microsoft turned to Diversified to design-build the project. As a result, each of the locations feature an identical installation of three kiosks, which utilize proximity sensors to activate advertisements and adjust how the demo experiences operate based on the number of participants and their engagement time. The kiosks highlight the latest features and benefits of Microsoft Office, Microsoft XBOX and the Windows experience, with each kiosk operating in a slightly different manner.

The Office kiosks feature 55” displays on the right and left sides, with the back displaying ads and the front showing tutorials and interacting directly with two laptops that visitors can use to try the software and follow along with the demo. The XBOX kiosk is similar, with a rear 55” display highlighting gameplay from top titles, and the front display connected to an XBOX with two controllers where guests can play a predetermined game.

The third kiosk is focused on Windows’ Cortana, Ink and Hello and features a 3×2 video wall connected to three Microsoft devices that allow for multiple simultaneous users. Like the other kiosks, the Windows version uses proximity sensors to activate call-to-action ads and promotional videos when patrons walk by, but it also uses the sensors to manage its multiple device capabilities. The video wall can show a single stream across all six panels, then when two or three people want to use the kiosk at the same time, the PC that controls the video feeds automatically separates the displays into three unique feeds so each guest can have a personal experience and explore products at their own speed.