CityCenterDC

Outdoor Digital LED Archway in the Heart of the District Helps Local Artists Display Work to the Public

CityCenterDC is a 10-acre mixed-use development in the heart of the Nation’s Capitol made up of condominiums, apartment buildings, hotels, office spaces and a growing number of retailers such as Longchamp, Kate Spade New York, BOSS, and Burberry. The atmosphere of CityCenter has promised to be vibrant, fun and inviting and nothing delivers that promise more than the larger-than-life, digital archway that welcomes its visitors every day with prominent artistry from local videographers.

Diversified was engaged to design and install the 25-foot high by 50-foot wide archway, which spans the entire pedestrian entrance to a central plaza. The archway was built in three separate sections: left video wall, right video wall and a video wall ceiling. Built with Barco LED tiles, all sections had to be front-serviceable and suitable for operation in an outdoor environment where the top side of the LED display would be facing down—all challenges that Barco’s LED products handle well.

Diversified utilized a team of engineers, installation technicians and project managers to tackle the unique project. In addition to the Barco LED tiles, Diversified installed every component of the data signal system to include the installation, connection and testing of all fiber and data cables between each tile and to standard, 19″ racks and the control room.

The digital installation at CityCenterDC allows for wider participation by local artists to display their work and provides more dynamic, relevant content for visitors than a traditional, static mural. Upon unveiling the structure, Washington, DC’s Mayor, Vince Gray, gave great praise to the archway for its ability to provide more opportunities for artists outside of federally funded institutions.