MarketScale Podcast with Diversified’s Media Workflow Group

As businesses become content-driven, media storage and workflow matters

Diversified’s Liz Davis, Director of the Media Workflow Group, speaks with MarketScale about why a strong software infrastructure for media content storage and workflow is essential for today’s businesses. Davis shares that many brands still struggle with media workflows, mostly because businesses didn’t have the infrastructure initially to pull off the amount of content end-users are now expecting.

Davis and her team work with many brands on the importance of media. It’s about KPIs and getting the whole team on board to understand the value of this content. But to truly achieve that, the back-end storage and workflow needs to be in place.

“Based on the objectives of a brand and the priorities of each department, we create a plan, with budget in mind, to get companies where they want to go.”

Listen to Davis explain the critical importance of media workflows and the future of software in content production, including machine learning and AI.

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See examples of Diversified’s media workflow projects.

About Diversified

Diversified is a leading global technology solutions provider delivering a comprehensive suite of solutions designed to connect today’s leading enterprises to the global marketplace. Our expansive yet unique team of industry experts partners with clients from a wide array of markets to help them achieve the highest performance levels, enhance their operations, increase productivity and drive ROI.​

Founded in 1993, Diversified has emerged as global partner with more than 30 offices serving a dynamic and diverse global clientele. Whether it’s connecting organizations with effective collaboration, media networks with viewers, fans with the game, brands with their audience, facilities with peace of mind, or enterprises with reliable technology infrastructure, Diversified is your dedicated technology solutions partner to connect you with all of your organization’s technology objectives. Explore more at www.diversifiedus.com.

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