Inside AV’s First $1B Company: How and Why Diversified Acquired Sensory Technologies
Leadership from both companies sit down with Craig MacCormack to discuss Diversified’s recent acquisition of Sensory Technologies.
In early February, Diversified proudly announced the acquisition of Sensory Technologies, an Indianapolis-based ProAV firm with a strong reputation in the industry. In an interview with Commercial Integrator’s Craig MacCormack, leadership members from Diversified and Sensory Technologies shared the story of how they joined forces and what it means for both companies and their customers.
Despite the article’s title, the $1 billion revenue milestone had nothing to do with the merger nor has it ever been the focus for Diversified founder and CEO, Fred D’Alessandro.
“It always starts with culture, client satisfaction and the employees,” says D’Alessandro. “We don’t need to be the biggest; we need to be the best. It’s a perfect partnership. Geography is a big part of the strategy. Diversified is about growth. That’s the key driver.”
Additionally, Craig notes that it didn’t take long for the team at Sensory Technologies to understand what the deal means for them and the clients they bring with them to Diversified.
“Our employees applauded when the Diversified team came to Indianapolis to welcome Sensory Technologies,” says Anne Sellers.
Andrew Sellers added, “It’s exciting to see our employees excited about their opportunity in the expanded company and where they can go. The ceiling’s been lifted for them. It’s fun to watch that.”
https://diversifiedus-com.exactdn.com/wp-content/uploads/2020/03/20-Ways-Online-Meetings-Are-Changing-the-Face-of-Business_1400x700-e1585601558587.jpg?strip=all&lossy=1&quality=100&ssl=1500750Rachel Baehrhttps://diversifiedus-com.exactdn.com/wp-content/uploads/2018/06/DIVERSIFIED-WEB-LOGO-POS-CIRCLE.pngRachel Baehr2020-03-30 15:43:492020-03-30 15:52:47Cisco WebEx | Working Smarter: Managing a Remote Team
https://diversifiedus-com.exactdn.com/wp-content/uploads/2020/03/IABM_Website.png?strip=all&lossy=1&quality=100&ssl=1500750Stephaniehttps://diversifiedus-com.exactdn.com/wp-content/uploads/2018/06/DIVERSIFIED-WEB-LOGO-POS-CIRCLE.pngStephanie2020-03-25 12:27:032020-03-25 12:44:41Diversified to Participate in the Premiere IABM Virtual Platform and BaM Online Summit
https://diversifiedus-com.exactdn.com/wp-content/uploads/2020/03/MarketScale-March-AVaaS_MS-Pod-Website.png?strip=all&lossy=1&quality=100&ssl=1500750Rachel Baehrhttps://diversifiedus-com.exactdn.com/wp-content/uploads/2018/06/DIVERSIFIED-WEB-LOGO-POS-CIRCLE.pngRachel Baehr2020-03-24 10:50:202020-03-24 10:51:02Podcast | The Advantages of AV as a Service (AVaaS)
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds: