TV NewsCheck: CNN Rides The IP Train Into Hudson Yards
Diversified helps deliver first major broadcast facility completely based on the SMPTE 2110 IP networking standard.
TV NewsCheck covers the opening of CNN’s new headquarters at 30 Hudson Yards in New York City where corporate parent WarnerMedia consolidated its CNN, Turner, HBO and Warner Bros. divisions. It is the first major broadcast facility to be completely based on the SMPTE 2110 IP networking standard.
“This technology is the first of its kind,” says Lisa Pedrogo, VP of N.Y. engineering and strategic initiatives for Turner and the project manager for the 30 Hudson Yards project. “It’s cutting edge. We’re not the only ones learning here; the vendors are learning, too.” One big thing that CNN engineers learned about IP is that installing and connecting equipment is only a small piece of the puzzle. Configuring those individual systems to make them work as an intelligent media network is a much bigger job, and one that took longer than expected.
Diversified was the primary systems integrator of the technical infrastructure while CNN’s own engineering team handled much of the configuration of the IP routing system, working with embedded engineers and other key vendors. Diversified is no stranger to the leading-edge broadcasting initiatives as evidenced through work including QVC Japan’s 4K production facility and NBC10/Telemundo62’s state-of-the-art broadcast facility. This experience engineering broadcast facilities, paired with extensive involvement helping to develop the SMPTE 2110 standards made Diversified the integrator of choice for CNN’s leading IP-based broadcast facility.