Diversified Grows its Team by Acquiring The Systems Group
When Diversified sent shock waves through the industry last month by acquiring Technical Innovation in one of the largest deals in industry history, there was a lot of talk about what they’d do next.
It didn’t take long to answer that question, since Diversified added The Systems Group in a much smaller, but certainly no less important, move that positions the growing parent company to expand its design service offerings and move more fully into higher education, entertainment and top-level corporate verticals.
“We’ve known each other for at least the last 15 years, and I’ve always viewed The Systems Group as best in class,” says Diversified chairman and CEO Fred D’Alessandro. “We’ve partnered on some projects and competed on others and there’s no doubt The Systems Group is a first-class competitor.”
D’Alessandro and The Systems Group principals Christopher Mehos and Scott Griffin started talking a couple of years ago about expanding their partnership or working together in new ways, but got a bit more serious about merging shortly after the National Association of Broadcasters show last April.
“We’ve been looking to grow and expand our reach into new markets over the years,” says Griffin, who will serve as an senior VP for Diversified along with Mehos. “There’s always been a mutual respect [with Diversified]. We weren’t sure if it’d be an expanded partnership or something more.”
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