The private real estate firm sought to create a one-of-a-kind media experience for the high-profile Chicago location. The vision was for tenants, visitors and passersby to be captivated, immersed in vivid imagery of live data and pre-produced media. The images would encircle the grand lobby area, precisely mapped onto the architectural elements that define the building’s unique character.
Chicago-themed graphics feature the area’s iconic Wrigley Field and the famous ivy outfield fence, as well as local social media feeds, news trends, sports, traffic and culture. Weather would take on a whole new dimension with local wind forecasts driving the direction of the projected clouds.
The sophisticated design elements would require expertise in image processing, digital signage, installation and integration. Diversified’ s teams were eager to get started.